SMO Company In Ghaziabad
A new process of harnessing the power of social networks and online communities is delivering strong results to some, yet the true potential of Social Media Optimization is yet to be realized.
SMO is the current buzz word that advertisers are trying to work into their marketing mix. It is the art of utilizing the connectivity of social networks and online communities and leveraging user generated content to spread your message in a viral way.
There are two vital criteria for successful SMO: your target market must be engaged with social media in some way (remembering, however that over half of the Australian population now has a presence on a social network[i]); and secondly, your target market must use the online environment in the information search phase of their decision making process.
SMO is still largely ignored by big brands who continue to invest heavily in conventional media and find it difficult to keep up with the rapidly changing digital landscape. The fact is, methodologies and approach to SMO need to change every week as we discover new ways to engage segmented demographics, snowball information virally, discover what people will find 'interesting' and produce relevant content that people will pass around. Oh, and realizing new technologies which assist this.
SMO and viral go hand in hand and both rely on content being of interest. However, the big question is: what is interesting? How do you differentiate your content from the millions of other people all trying to muscle in? How do you remain relevant in a space with a whole new set of politics, decision makers and opinion leaders?SMO Company In Ghaziabad
A great example of interesting content going viral was a recent blog called '90 day Jane'. The blog detailed the activities of a girl who claimed she would kill herself in 90 days documenting the process via her blog. Amazingly, the blog received 157,530 hits within a week. It was quickly taken down shortly after.. But is this the only blog out there talking about killing yourself? No, so why did this one go viral so quickly?
I think what made 90 Day Jane go viral (beyond the gimmicky name) was the way the content was positioned which 'pulled' people in. It aroused feelings of contempt, intrigue, excitement, shame and ambivalence.
RAJSAN TECHNOLOGIES, Website & Web Portal & Software company in ghaziabad ncr & Live Project Training Company, Software company in Noida, seo company in ghaziabad ,Digital marketing in ghaziabad, software company in ghaziabad,software company in ghaziabad ncr,SMO Company In Ghaziabad,Digital Marketing in Ghaziabad,SEO Company In Noida,SMO Company In Ghaziabad,Graphics Design in Ghaziabad,website design company in ghaziabad,Graphics Design in Ghaziabad,website design company in ghaziabad,summer training in ghaziabad,certificate training courses in ghaziabad,Dot training,summer training in ghaziabad,certificate training courses in ghaziabad
SMO is the current buzz word that advertisers are trying to work into their marketing mix. It is the art of utilizing the connectivity of social networks and online communities and leveraging user generated content to spread your message in a viral way.
There are two vital criteria for successful SMO: your target market must be engaged with social media in some way (remembering, however that over half of the Australian population now has a presence on a social network[i]); and secondly, your target market must use the online environment in the information search phase of their decision making process.
SMO is still largely ignored by big brands who continue to invest heavily in conventional media and find it difficult to keep up with the rapidly changing digital landscape. The fact is, methodologies and approach to SMO need to change every week as we discover new ways to engage segmented demographics, snowball information virally, discover what people will find 'interesting' and produce relevant content that people will pass around. Oh, and realizing new technologies which assist this.
SMO and viral go hand in hand and both rely on content being of interest. However, the big question is: what is interesting? How do you differentiate your content from the millions of other people all trying to muscle in? How do you remain relevant in a space with a whole new set of politics, decision makers and opinion leaders?SMO Company In Ghaziabad
A great example of interesting content going viral was a recent blog called '90 day Jane'. The blog detailed the activities of a girl who claimed she would kill herself in 90 days documenting the process via her blog. Amazingly, the blog received 157,530 hits within a week. It was quickly taken down shortly after.. But is this the only blog out there talking about killing yourself? No, so why did this one go viral so quickly?
I think what made 90 Day Jane go viral (beyond the gimmicky name) was the way the content was positioned which 'pulled' people in. It aroused feelings of contempt, intrigue, excitement, shame and ambivalence.
RAJSAN TECHNOLOGIES, Website & Web Portal & Software company in ghaziabad ncr & Live Project Training Company, Software company in Noida, seo company in ghaziabad ,Digital marketing in ghaziabad, software company in ghaziabad,software company in ghaziabad ncr,SMO Company In Ghaziabad,Digital Marketing in Ghaziabad,SEO Company In Noida,SMO Company In Ghaziabad,Graphics Design in Ghaziabad,website design company in ghaziabad,Graphics Design in Ghaziabad,website design company in ghaziabad,summer training in ghaziabad,certificate training courses in ghaziabad,Dot training,summer training in ghaziabad,certificate training courses in ghaziabad
Comments
Post a Comment